You started your business.
Registered a company, began to produce goods or provide a service.
The next step in the way of your development is advertising.
Without it, no one will know about your product, you need to declare yourself.
The target audience.
In order to advertise your product orService, determine your target audience. Whom do you expect to attract? Imagine a potential buyer in detail - what is his gender and age, what has his education and income level, from which sources he takes information, goes by his own car or prefers public transport? You should not only identify your buyer, but also understand what he feels, how he thinks, what is the main motive for him? Learn to anticipate his desires, predict opportunities. The more accurately you calculate your target audience, the less money you will spend on an advertising campaign, and the more will be its effectiveness.
Having found out who is your target audience,Monitor - where do people get information that promotes them to buy? Maybe it's housewives who watch TV in the daytime, or business people, then it's better to choose the peak time - from 7 to 9 am or from 19 to 23 hours in the evening. Maybe it's motorists listening to the radio on the road? Or young people reading product reviews on forums and websites? Maybe your target audience is family people, who once a week go to a large hypermarket for food and are happy to take part in promotions? Identify your channel of communication.
At all times, the main incentive for buying was andRemains an interesting advertising content. If advertising is beautiful, unusual, interesting, it will promote itself. Whether it's a video on the Internet, a promotion on the street or in a retail outlet, discounts to increase customer loyalty. In addition, your product or service must be of really good quality. Suppose someone bought what you produce, he liked it, and he recommended it to 10 of his acquaintances, and those 10 more. Or your product was tried by the person who leads the popular blog, and was very pleased, he writes about it in his Blog and, since for many of his readers he is the leader of opinions, they also want to buy such a product.
Definition of goals.
Advertising is carried out not only to increaseSales. Decide on your real goal - capture market share, increase sales, stopping from competitors, bringing a new product to market, a seasonal sale. Never put more than one goal on one ad campaign. Depending on your goal, plan your company, offer additional services or benefits to distinguish yourself from competitors and win the trust of the buyer, arrange tastings and semplings, if you bring a new product to the market, play with the price, if you want to win the market, start selling before.