For each product, as a rule, there is a buyer.
When a new product appears that has not been previously sold, it is necessary to create as much excitement around the novelty as possible in order to attract the largest number of buyers.
The more customers buy the goods, the more likely they will recommend it to others, which in turn will launch a second wave of excitement.
Until a new productAnd in the market use advertising to create teasers - commercials and advertising posters, which are the background to the emergence producta. Design an advertising campaign in such a way that it should start several months before the appearance productAnd by the time of its entry into the market to be at its peak.
At the time of appearance productBut the prerequisites for its popularity must be created. Publish reports on technical tests, unusual know-how - about everything that can create the effect of exclusivity for this producta. The more they talk about him, the more he will be popular.
The product should appear on the market, having the maximumThe possible cost. In the case of the success of the advertising campaign, its popularity will be great, and consequently, the desire of the client will be great to have a novelty. Therefore, it is necessary to set the maximum cost at the start, and then reduce it.
Arrange the event from the output productBut to the market. Solemnly announce in advertising the place and time, in which it will first appear on sale for creating maximum excitement. Exhibit new product On a separate stand, which should stand out among others.