Air conditioners are quite a seasonal product, and the market of a medium-sized city has the property of being saturated in a short time.
That is why most companies selling air conditioners from the very beginning work for several cities at the same time.
In order to sell air conditioners, there are several techniques that will allow you to win more customers and reduce costs.
Due to its specificity, the most widespreadAir conditioners have in the south, because the summer there is the longest. But what about the rest of the regions? The only way out is distance trade. It will save money for renting space for the exhibition hall, which can be successfully reflected in the reduced price of the devices.
Open the online store for distance trading. Promote your site in search engines with the help of the optimization method, participate in the exchange of links, as often as possible, order promotion - do everything to your site was popular. But remember at the same time that working with such methods, you mainly affect the private sector.
For work with legal entities, hireManagers and regional distributors, conclude contracts with stores for the supply of air conditioners. Continually conduct an active search among companies that may be interested in your products. Due to distance trading, payment by bank transfer will be the most simple system. Only after you receive the payment, send the goods to the specified address.
Work with official suppliers. It is preferable that the products come directly to you from the manufacturer. If so, enlist his support in the form of a certificate that you are his official representative. Make this information easily accessible and use it for promotional purposes.
Use advertising not only before buying, but alsoafter. Consider the design of advertising posters that you can place on stands in cities. Remember that your goal is not one specific region, but several. Accordingly, transfer work under the subcontract and distribute resources only after marketing research.