The need for quality marketing today is felt by most companies.
However, not every company can afford to have a full-fledged marketing department.
The opening of the agency, which provides a wide range of services for research and management of the market, has excellent prospects.
You will need
- - office-
- - start-up capital-
- - The staff.
Analyze the economic situation in yourCity. It is possible that you live in a residential area of a closed type, or with a small number of residents. Such factors may become the main obstacle to the opening of the marketing agency, as the corresponding services will not be in demand.
Pick up the staff. It is enough for one specialist for each direction. If necessary, each of them can recruit assistants. It is desirable to find employees with specific experience. For example, a marketing researcher should be well-versed in the economic situation of your city, have your own database about the main players in the market, understand the intricacies of market conditions, characteristic for your region or locality.
Select agency specialization. You can focus on one direction of marketing, for example, public relations or market research. If you have sufficient resources, you can open a company that provides the full range of marketing services.
Pick up the room. In this case, good repair and design of your office is very important. Every client coming to you should see what you are capable of, like marketers. Your own image will work for you.
Select the promotion channels for your agency. Place ads in thematic directories and business periodicals, organize a direct mailing about your services to the largest companies in the city. At the initial stage it will not always be easy to find new customers. Earn a base, create a portfolio of orders, and in the future already implemented projects will shape your reputation and experience.