Bakery - a very promising business project.
You can open a small family bakery, andYou can schedule the whole network, designed not only for our city but also in nearby regions. Bakery shops can cater or have their own sales network, to work in the economy format or offer only exclusive luxury products.
How do you explain to your customers, in what format will you work?
It is very simple - by using the correct name.
First of all, decide what price categoryyou intend to work. This immediately narrows the range of suitable titles. For example, words with diminutive suffixes hint at the format of Economy and sonorous foreign names indicate that the product is most likely not cheap.
Define your future range of bakery -will it wide or narrow, whether bread with "national" bias is assumed, for example, French pastries, Italian bread or tortillas Uzbek. The name can successfully emphasize regional flavor - all clear what bread is to look at the bakery with names like "Elijah Madame", "Mamma Roma" or "Monsieur Croissant".
However, the precise geographical reference name may prevent the future expansion of the range - sell brioche and pizza in an institution called "Tandoor" is problematic.
Decide in which format to go will be your trade. For example, the name like "Loaf & amp-Coffee" alluding to the fact that in your bakery, the bakery, you can not only buy bread, take-out, but also eat steamed buns immediately, at the counter or at a table. Naturally, the need and the range of drinks. If the size of the room allows, this option can be very beneficial, especially if there are no catering facilities.
Keep in mind that the food - one of thethe few areas where conservatism is welcome. Therefore, a simple name like "bakery №1» is perceived by customers as positive. One of Moscow bakery called even more original - "Buloshnaya". Ironically underlined "the Moscow accent" immediately sets this bakery in a series of competitors.
If in the house where your bakery located previouslyhoused the famous shop, is located near a monument or a park, you can safely enter the locals remembered names in their own brand. Bakery "Pushkin" or "Karavaevskoy" the attention of potential buyers will be provided.
You wear a sonorous name, and want to call bakery your name? It is quite possible - this technique is used in naming the product, but not too often. However, note that the brand name "Volkonsky" and "Yeliseyev" is already taken.
Perhaps you plan to open a non-exclusivea single institution, and want to develop a whole network of bakeries. Then, most importantly - a short, succinct and memorable name. We'll have to do without geographical references and personal names. The simpler, the better - that's your motto. For example, in one of the regions of the small bakeries operating network under the unassuming name "SuperBulka". Perhaps it does not shine with originality, but well remembered. For enterprise network is particularly important.