Stores are increasingly attracting buyers by holding shares that are able to promote the product to the masses and quickly implement it.
Usually the shares are accompanied by low prices for the product or the presentation of a gift for the purchase.
There are a number of features that should be considered in carrying out such events.
It is necessary to prepare in advance new price lists and leaflets with information on Shares. Each employee of the trading floor should be instructed on the conditions Shares And know what to answer the questions of buyers.
If provision is made for the gift of a purchaseOf the goods, it is necessary to allocate in advance a place in a trading hall or on an output from shop for. On the counter lay out gifts and small flyers, which will be written information about the terms of participation, the procedure for issuing a gift and period Shares.
It is important to make sure that the goods participating in the Shares, Was of proper quality. If the product has a shelf life or its packaging leaves much to be desired, then this product should be eliminated. Otherwise, the store with such an attitude risks losing the respect of customers and in the conditions of fierce competition to reduce sales.
Until the first day of the beginning Shares To warn customers about the event being prepared. The most convenient way to inform buyers will be the cashiers, who withdrawing a check from the cash register, casually mentioned Shares. In the end, the attendance of the store at times will increase.
At the entrance to the store or on the street hang an information poster, calling for active participation in the Shares Store. The main thing is to write down in the poster the benefits that the buyer will receive by buying this product.
During the Shares Collect questionnaires from participants. Let them answer what they liked about Shares, What they would prefer the conditions for holding, etc. The received answers will allow to conduct the next action more effectively.