Huge mistake - to make the sameaction, thus expecting to obtain different results. Often, executives and prosperous times, and in bad times apply the same management tools.
In this article, I talk, what steps will help to keep the business "afloat", to survive the crisis and prepare for future growth.
Everything they say about the crisis, but how it affects your business?
Reduces the number of new customers? Regular customers are less likely to come back? Reduced average check? Suppliers raised prices? Advancers logistics? All the more difficult to get a loan? Employees are demoralized, dispirited, in the team soar gloomy mood?
If all this is about your business, read the article until the end. Maybe find something useful for themselves, you will be able to apply some of the recommendations, which I quote in it, and to improve the existing situation.
Thus, the 6 steps to survive in a crisis:
1. Cost optimization.
No wonder they say: "Do not be spent - earned!" What can and should be saved:
On the inefficient staff. Indeed, the crisis - a time when the business gets rid of those employees who did not develop or strengthen, playing the role of ballast. Load the dismissed employee is distributed among the remaining employees for a small pay rise. The main part of the salary of the dismissed employee remains in the company's budget. Additional savings - are taxes and other charges, which the business of it no longer pays. At current costs. Introduction hard for controlling costs (travel expenses, office supplies, household chemicals, utilities, etc.) brings quick results. At the awards staff. If your business premium linked to the volume of sales or net income, decrease in these indicators is forcing you to give up bonuses. On the procurement and transportation of materials. In times of crisis is to expand the traditional boundaries and consider the possibility of finding other suppliers, carriers, more cost materials of the same quality. For corporate events. Do not give up the holidays in general, it is further undermine morale. But in a campaign to replace the expensive restaurant outings, visits bowling - club or party in the workplace it is possible.
2. Sanitation personnel.
In a literal sense, sanitation - this recovery. During the crisis, it is necessary not only to get rid of negligent employees, but also to strengthen those who remained.
This is achieved through: - Corporate training - review and strengthen the system of motivation, - constant search for and hiring the most valuable, efficient staff.
Crisis time leads to the closure of companies andreleasing such footage, which could only dream of in the quieter periods of the economy. Do not miss the opportunity to attract them to your business.
Training of staff is always efficient, but in a crisisit is particularly necessary. Your employees need to possess the most productive techniques to attract and retain customers, have the skills of their application.
Motivation system - a topic very difficult to uncover in this article, but one thing is certain: the crisis in the whip should be longer, and gingerbread - sweet!
3. Increased advertising!
The most common mistake managers -reduction of the advertising budget in difficult times. What causes such a policy? The number of new clients has decreased, profit declined. No advertising will lead to the fact that your company will be forgotten, and client stream will dry up completely. And it threatens to destroy the business.
If you keep records of the effectiveness of advertisingmedia, redistribute the advertising budget. Put more money in those media, which lead you to the lion's share of customers. Get rid of ineffective advertising sources. Strengthen guerilla marketing, if enough funds on advertising. The main thing - do not allow clients to forget about you!
If the account has not been a good time to start doing it. Proper advertising - it's not just the cost. It's your investment in future profits.
4. Improving the quality of goods and services.
Easy to say, hard to do! Yes, I understand that. But to be one of many in a crisis - a losing strategy. It is necessary to activate all the resources to become one of the best companies in its segment. Provide quality, mainly goods and people. Bringing into your business the most efficient staff, staff training and the search for the best materials and resources - is the minimum at which you can start, striving for perfection.
Look closely at your business processes: it is possible to improve right now to provide better quality of goods or services?
5. Improving the quality of service.
Quality service is important, however, and can be,even more than a quality product. The client can forgive your lack of goods, if you apologize, replace the product and give the buyer a bonus for non-pecuniary damage. But he will not forgive rudeness and indifference of your employees.
Good service - this is a clear fulfillment of itsobligations to the customer, compliance with agreements on terms, price, sale items. It is the kindness and courtesy of your staff, the desire to make a comfortable shopping process, and the result - exceeding his expectations. This attention to the customer and after the transaction took place. This emphasis on every detail, because in the quality of customer service are no trifles.
Are your customers satisfied with the service that they provide to you? The crisis - the time to learn it and to raise their bar!
6. The introduction of customer loyalty systems.
This paragraph follows directly from the previous one. But I specifically allocated him to stress the need for the introduction of the system name, not a one-off measures the mood of a particular employee. Think, talk to your customers: they might want something more than banal your discount card? Perhaps those who have long enjoyed your services or buy products, would like personal favors for their loyalty to your business?
If you conducted the permanent segmentationcustomers, you know, one of them coming back to you more often than others, who leave the most large sum for the visit, and who recommend you to their friends and acquaintances. Well-established system of loyalty in the company - this is a civilized way to encourage and thank those people!
I hope that this article was for youuseful. If you find there are some valuable ideas, implement them right now! I wish your business to not only survive the crisis, but also to achieve success and prosperity!