Catalog of goods is the basis of modern online stores. After all, it is he who fully represents the products of this or that online outlet.
The same goes for the paper catalogs that represent the firm. Therefore, it is necessary to pay special attention to its design.
Also, experts made a number of recommendations that will help to create the catalog of goods of the store correctly.
You will need
- - a computer-
- - special programs-
- - team of professionals-
- - Photo.
The success of the catalog depends primarily on itsContent. Specify the most complete data about a particular product or service. If you want to interest the client, for example, with cosmetic services, it will be appropriate to give as an announcement some or several historical facts about it. In case you are engaged in the distribution of clothing, describe at the outset the advantages of a particular model. Do not forget to check the literacy and compilation of the texts. Positioning itself as a solid company can not give a consumer a product that contains a huge number of errors and inconsistent information.
Be sure to decorate beautiful and bright photos. They will attract the main attention to this or that product or offer in your catalog. Alternatively, you can use animated pictures. They will expand the possibilities of presenting the proposed categories. In addition, it can become your signature chip. Experts have calculated that qualitative photographs determine the success of a catalog page by 90%.
Think about what parameters you will divideGoods or services by category. It is necessary that the client does not wade through a huge amount of information in search of the right. Therefore, your task is to make a catalog so that a person who searches for a suitable sweater can find it literally in five minutes and for 2 clicks by category. Here, as nowhere else is the principle more relevant, the simpler, the better.
Include in your catalog and technical section. With its help, the customer should easily navigate in terms of prices, sizes, number of services, time, etc.
To create a catalog, use the specialPrograms of layout and design. There are a lot of such on the Internet. Just take a ready-made template as a basis and fill it with the information and images you need. If you want to create your catalog from and to from scratch, hire a programmer who can make the basis for your future on-line or paper edition for you.