IKEA stores are located in 11 cities of Russia. Most of the shopping centers of this network are located in cities of federal significance, namely in St. Petersburg and Moscow.
Construction of IKEA shopping centers in the territoryRussia is a symbiosis of several factors. First of all, a city with a population of at least one million people is chosen for the construction of a new shopping complex. This criterion already discards many Russian cities that are able to host this company on their territory. At present, IKEA stores are located in the following cities: Moscow (3 stores), St. Petersburg (2 stores), Kazan, Ekaterinburg, Nizhny Novgorod, Novosibirsk, Rostov-on-Don, Krasnodar, Omsk, Ufa, Samara.
The second important criterion is registrationPermitting documentation. The mayor, in which the city should open a store, should give personal consent for the construction of this center. This condition is generally recognized for the IKEA chain of stores. Per Wandschlag, the director of this company, sets serious requirements for the development of documentation. From the legal point of view, this strategy is very effective.
A big role in the construction of IKEA storesIncome of the population living in the city. The average consumer of a good must have a salary of at least thirty thousand rubles a month.
When a city for the construction of a shopping centerIKEA is chosen, the case remains small. It is necessary to choose the right territory, which would have a wide coverage. In most cases, shopping centers are placed on the district highways or in other places of large crowds.
The next step is to select the appropriateStaff. To this issue, the organizers are concerned with increased responsibility. People who apply for the position of sales consultants and other positions undergo rigorous selection. Not only professional skills are taken into account, but also the applicant's universal qualities.
When staff are selected, it remains only clearFollow the commands of the commander. IKEA is famous for its good teamwork, favorable psychological climate. Correspondence to the corporate culture of IKEA is one of the important components of a person who works in this shopping center.
IKEA shopping centers also have many smallBranches throughout Russia. In total, there are more than 12,000 outlets. The director of the company notes that the opening of new shopping complexes of IKEA in Russia represents a great prospect for the future.