Doing your business is not easy.
Many factors affect your success - the service itself, its cost, the saturation of the market.
The key driver of progress recently is advertising.
In order to advertise your Services, It is important to determine who they are for. Who is your target audience? For this, first of all, it is necessary to pay attention to competitors. Monitoring services market.
Think, if you were a consumer andWould you need the service you provide, where would you look for it? In the print press, catalogs or magazines? Maybe in ads on television? Or is it on the Internet? Carefully review as many ads of competing firms as possible - for whom do they work, where do they find their customers? Register for trainings where you can hear the success stories of companies, pay attention to how they won the market, ask for advice from them. Read more literature in your field, perhaps there you will find ready-made answers.
Identify the target audience.
Now think who is the person who can order your Services? The differentiation of the target audience is extremely importantFor the organization of an advertising action. Describe it in as much detail as possible. What is his gender, age, what kind of education, what interests, income. Where do people spend most of their time on whom your Services And, accordingly, its advertising, with whom communicate? Who or what is the main motive for buying - the recommendations of friends and acquaintances, favorable reviews on the Internet, bright, memorable advertising?
Identify the primary communication channel for your targetAudience. Perhaps those for whom your service is directed, spend a lot of time behind the wheel or on the street, then you can use advertising on the radio or outdoor billboards and billboards. Maybe they have average prosperity and can not afford a car, moving on the subway or other public transport, find out how to place your advertisements there. Or is your audience young and advanced and scooping all the useful information on the Internet? Explore forums, social networks and blogs where your service could be discussed.
Creation of advertising.
Previously, people did not have much opportunityTo evade the intrusive advertising, she was a constant uninvited guest in our homes, coming off the TV screen. Now traditional media (television, radio and print media) are a thing of the past, but the Internet and, accordingly, the promotion of services in it, is gaining momentum. On the Internet, a person at any time can refuse advertising - block pop-ups, do not read stupid laudatory advertising articles that do not convey and a small fraction of the truth about a product or service, do not watch commercials. The consumer is not so stupid and incompetent, therefore, in order to reach him, it is necessary to create advertising with really interesting and attractive content, with high informativeness and novelty. If you manage to create such an advertisement and send out the link to the minimum number of participants, you will not have to do anything else - they will take the whole work on themselves, sending the advertisement to their friends and acquaintances.
Conduct an advertising campaign at firstIn small portions, always keeping a hand on the pulse. Distribute the advertising budget and run advertising on several communication channels. Look, which of them work and bring real income, and which do not? Create questionnaires for clients, where to ask, how did they find out about you? Direct efforts and resources to the communication channels that work.
Do not be afraid to try and make mistakes, because only those who do nothing do not make mistakes.